VOICE & TONE
Confident, direct, and builder-oriented. We talk like a sharp colleague — not a corporation, not a motivational poster.
VOICE ATTRIBUTES
Direct
Get to the point. Lead with the answer.
Not: Blunt, rude, or dismissive
Confident
We know what we're building and why.
Not: Arrogant or hyperbolic
Technical
Comfortable with technical concepts.
Not: Jargon-heavy or exclusionary
Bold
We make strong statements and back them up.
Not: Aggressive or confrontational
Clear
Simple sentences, concrete examples.
Not: Dumbed down or patronizing
TONE SPECTRUM
The voice stays the same. The tone adjusts based on context.
Formal
Pitch decks, investor materials, press
“v47 builds infrastructure for AI-assisted creative production.”
Default
Website, docs, product UI
“Point an LLM at your brand folder. Get on-brand assets back.”
Casual
Social media, community, internal
“We built the thing we kept wishing existed. Now you can use it too.”
Support
Error messages, help text, onboarding
“That file format isn't supported yet. Try PNG, SVG, or WebP.”
REWRITE EXAMPLES
Generic copy transformed into v47 voice.
GENERIC
We are excited to announce our new product launch!
V47
Brand Guide is live. Here's what it does.
GENERIC
Our cutting-edge solution leverages AI to deliver best-in-class results.
V47
We use AI to produce on-brand assets. Automatically.
GENERIC
Click here to learn more about our amazing features.
V47
See what you can build.
GENERIC
Oops! Something went wrong. Please try again later.
V47
That didn't work. Here's what to check: [specific steps].
GENERIC
Thank you for your patience as we work to resolve this issue.
V47
We're fixing this now. Back shortly.
WORD PALETTE
USE
AVOID
RULES
Lead with the action or outcome, not the setup
Use active voice — "We built X" not "X was built"
Prefer short sentences
Be specific — "renders in 3 seconds" beats "renders quickly"
Skip filler words
Use contractions — "we're" not "we are"
Avoid superlatives