STILL ASSETS
Clean, high-contrast, typographically driven. Images support the message — they don't compete with it.
CANVAS SIZES
SOCIAL
IG Feed
1080×1080
IG Story
1080×1920
IG Carousel
1080×1350
1200×675
1200×627
YT Thumb
1280×720
WEB
OG Image
1200×630
Hero
1920×1080
SAFE ZONES
SAFE ZONE (90%)
crop risk
UI overlap
Keep critical content within 90% center. Platforms crop edges and overlay UI.
COMPOSITION RULES
Grid-based alignment
Don't free-place elements
Text max 40% of canvas
Leave room to breathe
One dominant element
Clear visual hierarchy per canvas
10% margin minimum
From edges for critical content
Max 35 chars for headlines
On graphics and social posts
Always use scrim for text on images
Ensure readability
EXPORT FORMATS
Web
WebP (primary), JPEG fallback, SVG for vectors, PNG for transparency
Quality: 85%
500KB page / 2MB hero
Social
PNG (graphics), JPEG (photos)
Quality: 95%
sRGB color profile
PDF (final), TIFF (photography)
Quality: 300dpi min
CMYK for print