COLOR SYSTEM
v47 is a dark-background-first brand. The palette is built around a deep navy-purple with yellow as the signature accent.
PRIMARY COLORS
Yellow
#F2B85C
Primary CTA, headlines, accent
Black
#151525
Background — dark navy-purple
Purple
#3B1FA2
Primary brand, section backgrounds
SECONDARY COLORS
Dark Purple
#42247A
Deep section backgrounds
Coral
#E6594A
Highlights, alerts, accent rules
Teal
#7BACA8
Secondary accent, wireframe strokes
Charcoal
#36363F
Borders, muted backgrounds
Gray
#505060
Axis lines, muted foreground text
Cream
#E6DACA
Body text on dark, subtitles
APPROVED PAIRINGS
■ Yellow on ■ Black
Primary CTA / Headlines
■ Yellow on ■ Purple
Accent Headlines
■ White on ■ Black
Body Text
■ White on ■ Purple
Section Text
■ Coral on ■ Black
Highlight / Alert
■ Teal on ■ Dark Purple
Secondary Accent
COLOR-IN-CONTEXT
These are the approved full-frame color contexts. Use them as complete scene palettes for compositions and sections.
Default Dark
HEADLINE TEXT
Body text sits here, using the approved color pairing for this context.
Purple Section
HEADLINE TEXT
Body text sits here, using the approved color pairing for this context.
Deep Purple
HEADLINE TEXT
Body text sits here, using the approved color pairing for this context.
Charcoal
HEADLINE TEXT
Body text sits here, using the approved color pairing for this context.
Coral Accent
HEADLINE TEXT
Body text sits here, using the approved color pairing for this context.
Teal Accent
HEADLINE TEXT
Body text sits here, using the approved color pairing for this context.
PALETTE PRESETS
For data visualizations and compositions.
Brand Full
Dark Drama
Warm Coral
Cool Teal
Cream Light
CONSTRAINTS
- ✕ Never use true black (#000000) — always use #151525
- ✕ Never use yellow for large background areas
- ✕ Never use light backgrounds as default — v47 is dark-first
- ✕ Never use colors outside this palette
- ✕ Never combine coral + teal as foreground/background